Quick answer: BotBlog.co.uk is a rebuilt UK hub for Betfair bot reviews, strategy guides and free trading tools — migrated from WordPress to Hugo for speed, custom hubs and AI-friendly development. New in 2026: Ask Bob (AI Q&A + Strategy Snapshot reports), Strategy Lab (backtests), a calculator suite, and deep BF Bot Manager walkthroughs. Built with Cursor — an AI code editor that let one developer ship production features without a team.

If you have visited BotBlog before and felt you were browsing a WordPress blog with scattered articles, the 2026 version is deliberately different. This is not a cosmetic refresh. It is a trading operations hub — reviews and strategy playbooks in one place, calculators that run in your browser, an AI assistant indexed on our own guides, and a separate backtesting app for when you want evidence before you stake.

This post explains what the new website is for, why WordPress was left behind, what changed, how each major feature works, and how it was built — including the role of Cursor, the AI editor behind most of the code. Whether you trade football, horse racing or crypto, you should leave with a clear map of where to go next.

What BotBlog Is — and Who It Serves

BotBlog exists for people who take exchange trading seriously but do not want hype. Our readers are typically:

  • Betfair traders learning Lay the Draw, dutching, pre-race horse scalping or in-play football — manually or via bots.
  • Software shoppers comparing Bet Angel, Geeks Toy, Traderline (free on Betfair), BF Bot Manager and others before they choose a platform.
  • Automation-curious traders who know their rules on paper but need step-by-step BFBM configuration, VPS hosting advice and risk controls.
  • Crypto bot users looking for FCA-aware reviews of platforms like Coinrule and Bitsgap.

We do not publish tipping lines or guaranteed profit claims. Every guide is educational: entry logic, exit logic, liability, software settings and links to official manuals. That editorial line shaped the architecture of the new site — content, tools and AI assistance all point back to your process, not ours.

The 2026 Relaunch: What Actually Changed

The previous site was a conventional blog: posts in reverse chronological order, limited internal linking, and no unified path from “I have a strategy idea” to “I can model it, test it and automate it.” The rebuild fixed that with hubs, interactive tools and structured navigation.

AreaBeforeNow (2026)
PlatformWordPress + page builderHugo static site in Git — see why we moved
HomepageLatest posts listStart-here cards → BFBM, calculators, Ask Bob, Strategy Lab
StrategiesScattered category postsBetfair Strategies hub by sport + automation links
SoftwareIndividual reviewsReviews hub with comparison tables
BFBMSingle articlesDedicated hub — 25+ linked guides
ToolsSome calculators buried in posts10 free calculators — no signup
AI helpNoneAsk Bob — chat + Strategy Snapshot
BacktestingExternal / noneStrategy Lab on UK racing & football data
NewsletterGeneric signupLTD Bot Settings Checklist + BFBM strategy updates

Under the hood the site runs on Hugo (a static site generator) with the PaperMod theme, deployed to a UK VPS with GitHub Actions. Static pages load fast, scale cheaply on match days, and keep the attack surface small — important when you are also running API services for Ask Bob and the newsletter.

Why I Moved Away from WordPress

BotBlog lived on WordPress for years. For a straight blog — publish a review, add a featured image, rank in Google — it did the job. The 2026 relaunch was not “WordPress is bad.” It was “what I want to build next does not fit WordPress comfortably.”

Three things pushed the move:

1. The site stopped being “just posts”

WordPress excels at articles. It struggles when the product is the site experience: ten linked calculators with shared CSS, hub pages that mix guides and CTAs, an AI chat widget wired to a Python API, a newsletter with gated PDFs, and a separate backtesting app on a subdomain. In WordPress that becomes a stack of plugins, custom blocks, page builders and one-off PHP snippets — each with its own update cycle and breakage risk.

On Hugo, a calculator is a page template plus a JavaScript file in Git. Ask Bob is a partial, a static script and an nginx proxy to FastAPI. Strategy Lab stays on its own app. Everything is versioned together or deployed deliberately apart. No fighting a theme because you need one more HTML wrapper.

2. Performance and operations on match days

Exchange traders open guides and calculators on phones minutes before kick-off or the off. WordPress adds database queries, plugin CSS and script bloat unless you tune aggressively. A static Hugo build is plain HTML on nginx — fast, predictable, and cheap to host when traffic spikes on a Saturday afternoon.

Operations mattered too. I wanted staging and production that mirror each other, deploy on git push, and roll back in one command if a change misbehaves. WordPress can do that with care, but it is not the default mental model. Hugo + GitHub Actions + a VPS tar deploy is boring infrastructure — which is what you want when you also run APIs in the background.

3. Cursor needs a real codebase, not a dashboard

This is the flexibility piece. Cursor shines when it can read your whole repository — layouts, partials, CSS, Python APIs, nginx config — and edit several files in one pass. “Add Strategy Snapshot email capture to Ask Bob” means touching the FastAPI route, the HTML template, the JavaScript widget and the CSS together.

In WordPress, most of that logic is scattered across the admin UI, a child theme, plugin settings and the database. An AI agent cannot safely refactor “how the BFBM hub cards work” when half the structure lives in Blocksy block JSON. Moving to Hugo was partly pragmatic: plain text in Git is the perfect surface for AI-assisted development. I describe the outcome; Cursor implements across templates; I review like a code owner. That loop is awkward inside a page builder.

What I gave up: one-click plugin installs and a familiar wp-admin screen. What I gained: full layout control, reproducible builds, faster pages, and the freedom to ship Ask Bob, calculators and hub navigation without asking “is there a plugin for this?”

NeedWordPress (old)Hugo + Git (2026)
Custom hub layoutsBlocksy blocks, per-page tweaksReusable HTML partials in layouts/
Calculators & Ask Bob UIEmbedded scripts, plugin frictionStatic assets + API routes you own
SEO metadata at scalePer-post plugin fieldsCentral seo-meta.yaml + front matter
Staging vs liveClone DB / cache pluginshugo --environment staging → separate URL
AI-assisted refactorsHard — content split across DB and themeNatural — entire site is files in Git
Match-day page speedDepends on caching stackStatic HTML by default

The content itself migrated — reviews, BFBM guides, strategy posts — but the platform changed. If you are a solo builder with IT background considering the same jump: you do not need a agency. You need a static generator, a repo, and an editor that treats your site like software. That is the stack I run now.

Ask Bob: Your On-Site Trading Assistant

Ask Bob is the feature readers notice first. It is a floating widget on every page and a full-page experience at /ask-bob/. Two modes matter:

Question mode

Ask natural-language questions about Betfair bots, trading software, strategies and our free calculators. Bob retrieves relevant chunks from BotBlog articles and from indexed official manuals (BF Bot Manager, Geeks Toy, Bet Angel, and more). Answers cite sources — you get a reply plus links to the guides we used, not a black-box tip.

Example starting points: “How does Lay the Draw work with BF Bot Manager?”, “What free calculators does BotBlog offer?”, or “Geeks Toy OCO stop-loss setup.”

My strategy mode (Strategy Snapshot)

Paste your entry rules, exits, stakes and stop-losses — for example lay the draw at 0-0, green up on first goal, exit at 75 minutes if still 0-0. Bob analyses the text against our strategy library and returns:

  • Four risk bands — automation fit, liquidity risk, discipline risk, and guide fit.
  • Strengths and gaps — what you defined well and what is missing (stop rules, bank limits, insurance).
  • Next steps — concrete actions tied to BotBlog guides and BFBM concepts.
  • Email report — enter your address and receive the full snapshot with download links and affiliate-relevant tools where genuinely useful.

Strategy Snapshot is not a profit predictor. It is a structured sanity check before you go live — the digital equivalent of a experienced trader reading your plan and asking “where is your stop?”

Strategy Lab: Backtest Before You Bet

Guides tell you how a strategy works. Strategy Lab lets you ask whether your filters would have fired on historical UK data.

The app runs at app.botblog.co.uk — separate from the Hugo site but linked from the homepage, strategy hub and several statistics articles. You get five free backtests per day (reset at midnight UK). Paid credit packs exist for heavier use; the same features apply.

Typical workflow:

  1. Read a strategy guide — e.g. Lay the Draw or pre-race horse trading.
  2. Model stakes in a free calculator.
  3. Backtest entry filters in Strategy Lab.
  4. If results look plausible, configure the rules in BFBM Simulation before live stakes.

That loop — research → model → backtest → simulate → live — is the intentional user journey across the new BotBlog ecosystem.

Free Calculators and the Tools Hub

Ten calculators live on betting-free-tools. Each runs entirely in your browser: no account, no tracking pixels on the maths itself.

Every calculator links to a relevant strategy or BFBM guide so you are never left with a number and no context.

Strategy Hubs: BFBM, Reviews and Betfair Playbooks

Long-form content is organised into hubs so you do not hunt through tags:

BF Bot Manager hub — the deepest section on the site. Step-by-step guides for Lay the Draw, Under/Over goals, horse racing, dutching, VPS deployment, stop-loss rules, tip imports and XML export. If you automate on Betfair, start here after your first bot in 10 steps.

Bot reviews hub — independent verdicts on Betfair and crypto software with comparison tables, pricing notes and links to free trials where we have affiliate relationships.

Betfair Strategies hub — sport-specific playbooks (football, horse, tennis, cricket, golf) plus cross-cutting topics like dutching and automation overview.

Best automation software 2026 — our flagship comparison if you are choosing between BFBM, Bet Angel Guardian, Market Feeder Pro and Geeks Toy.

Newsletter and Subscriber Downloads

The homepage and BFBM hub promote a free LTD Bot Settings Checklist — the exact parameter sheet for Lay the Draw plus 0-0 correct-score insurance in BF Bot Manager. Subscribe via email, confirm your address (double opt-in), and the welcome email delivers gated download links.

Subscriber-only import maps for Under 2.5, horse pre-race and dutching templates are described on the BFBM hub. We publish new strategy guides roughly every two weeks; confirmed subscribers get them on release day.

How the New BotBlog Was Built

I am Stephane — UK-based IT service manager, 20 years in infrastructure and process. BotBlog started as a personal sandbox for automation ideas. The 2026 rebuild turned it into something I would actually use on a Saturday afternoon before the 3pm kick-offs.

The stack in plain English:

  • Hugo — turns Markdown and HTML templates into fast static pages.
  • GitHub — version control; push to main deploys production, staging deploys a preview site.
  • UK VPS — hosts the static files, Ask Bob API (Python/FastAPI), newsletter API and Strategy Lab.
  • nginx — routes /api/ask-bob/, /api/newsletter/ and the main site.

Writing 25+ BFBM guides, wiring ten calculators, building Ask Bob’s retrieval index and keeping SEO metadata consistent is a lot for one person. That is where Cursor became essential.

What Is Cursor? (And Why I Recommend It)

Cursor is an AI-powered code editor built for people who ship real software — not just autocomplete, but an agent that can read your whole project, edit multiple files, run terminal commands and iterate until tests pass. If you have used Visual Studio Code, Cursor feels familiar: same foundation, but with integrated models that understand your repository context.

For BotBlog, Cursor accelerated work that would have taken weeks of evenings:

  • Content at scale — structuring hub pages, FAQ schema, internal links and consistent BFBM walkthroughs without losing the site’s voice.
  • Ask Bob integration — FastAPI endpoints, strategy validation logic, email report HTML and nginx proxy rules.
  • Calculator UIs — vanilla JavaScript maths with accessible forms and mobile layout.
  • Deploy scripts — GitHub Actions, Hugo environments for staging vs production, and VPS sync.
  • SEO fixes — title-length audits, duplicate meta cleanup and thin-page expansions across dozens of URLs.

Cursor is not magic. You still need to know what “good” looks like — correct lay liability maths, honest review criteria, GDPR-conscious newsletter flows. AI speeds execution; judgment stays human. If you are building your own Betfair bot, VPS scripts, or a content site like this one, it is the tool I reach for daily.

Disclosure: the link above is my Cursor referral. If you sign up through it, I may receive a referral credit at no extra cost to you. See our affiliate disclaimer and about page for more.

Privacy, Performance and Trust

Two decades in IT made me conservative about data. Ask Bob strategy reports and newsletter signups use double opt-in. Calculator pages do not require login. Strategy Lab accounts are separate with their own privacy policy. We use cookies for basic analytics with a banner pointing to the cookie policy.

Static Hugo pages score well on Core Web Vitals — important when traders open a liability calculator on mobile minutes before kick-off. Fast pages also help SEO: Google rewards sites that answer queries quickly and clearly.

Where to Start on the New Site

Pick the path that matches your situation:

Your goalStart here
Learn exchange basicsUltimate Betfair trading guide
Choose softwareBot reviews hubautomation comparison
Automate Lay the DrawBFBM LTD guide + hub
Model stakes & liabilityFree calculators
Test a system on historyStrategy Lab
Sanity-check your rulesAsk Bob → My strategy
Get the LTD checklistHomepage newsletter box or strategy updates

What Comes Next

BotBlog is never “finished.” On the roadmap: more Ask Bob manual coverage, additional Strategy Lab markets, expanded horse-racing statistics tied to backtests, and deeper Geeks Toy and Bet Angel hub pages mirroring the BFBM model.

If you build with AI tools yourself — whether Python Betfair bots or a Hugo site like this — try Cursor and compare it to plain Copilot or hand-coding. The gap in multi-file refactors and deployment glue code is substantial.

And if you only want one action today: open Ask Bob, paste your strategy rules, and see what gaps show up before the next match. That is what the rebuild was for — less searching, more clarity, better process.

Questions or broken links? Contact us — I read every message.